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What’ll be trending in 2017?

With the end of 2016 fast approaching, it’s pretty safe to say it’s been an interesting year in the social media world. This year, we saw Facebook go “live”, Instagram’s triumphant rise, and Snapchat’s domination in younger demographics but what can we expect in 2017?

Less is more (continued)…
Although this was already observed and demonstrated in 2016, next year will see even shorter, punchier content shared across all platforms. The fact of the matter is; the world of social media is already a crowded one. With so many platforms and users, posts with less jabber are better received and garner more engagement. With engagement being the buzzword here, shorter posts are key. Not only are they more effective but algorithms geared towards displaying content on newsfeeds based on levels of engagement and perceived relevance makes “less is more” the key to staying on top!

Post about the now
2017 is set to be the year of more moment-based content. Whilst many brands choose to plan their content in advance, next year will see many posts that are relevant to what’s unfolding in the world around us. So, if you’re one who rigidly sticks to the same content structure, we suggest a slight change of tactic. A more time-sensitive post here and there will go a long way.

This is one of the reasons why we’re predicting that Snapchat (recently rebranded as Snap) will gain even more of an audience in 2017. Placing emphasis on moment-based postings, Snap will lead the race for time-sensitive posts and engagement.

More sales on social
Websites aren’t the only online sales tools anymore. In fact, you can expect to see more and more “buy” buttons on social media platforms that help users go straight to an integrated shopping cart with an easy checkout option. This will end the pesky redirect in every path to completing a sale.

“Twitter Fatigue”
Whilst we already started to see the signs of this in 2016, we predict that Twitter will continue its decline next year. This is because audiences (and stats) have shown that users want more detailed content offerings, instead of short, continuous streams, like the ones offered by Twitter. Expect most brands to migrate to a “one per day” system as demonstrated by many brands on Instagram instead of reams of tweets daily.

Don’t tell them, show them
Users will demand more current representations of what a post is alluding to. Got an event? Don’t describe it – show it. Use videos and live stories to paint a vivid picture of what you want to get across. It’s more exciting and will get you more engagement, too.

Ads will be on the up
As much as organic visibility of ads in the social world has decreased, you can expect this to change next year. With ever-increasing pressures for brands and platforms to stay relevant and profitable, social media giants have been forced to create intelligent means for advertising that helps these brands (and themselves) stay ahead of the game.

Content trend: inspiration and imagination
Inspiring and artistic sentiments that trigger an emotional response will have a greater chance at viral success than those that merely punt products. This will force many brands to take a closer, more inventive look at what they are sharing.

At Coffee Creative Studio, we’ve got a Social team ready to help you conquer the social media realm. If your brand’s social needs an overhaul, or if you aren’t already posting and tweeting, why not contact us?

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