Category: Advertising

Influencer Marketing: Word of Mouth Gone Wild

Categories: Advertising Social Media

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Time to Get Your Startup Marketing Started

Category: Advertising

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Your Company Profile + Our Microsite = A Winning Online Presence

As the name suggests, a microsite is a miniature website made up of a single, dynamic webpage, with multi-dimensional functionalities. It is simple, cost-efficient and a visually appealing platform with which to deliver snack-sized, but relevant, information about a business, product or service.

Categories: Advertising Branding Development

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Our Coffee products and packages are made espressily for you!

At Coffee Creative Studio, we’re committed to the challenge of helping you achieve your business goals, big or small. So, to help you turn your business dreams into a reality, we’ve carefully enhanced our services, products and packages to best suit your needs! In fact, we’re so proud of our new and improved services that we want to shout it from the rooftops, but, being the social media experts, we know we’d be more successful if we told you about them here!

Categories: Advertising Branding

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From Garage to Greatness.

Once upon a time in a garage far, far away (well, not really, just on the other side of the hill in Westville), a couple of ambitious (and crazy) youngsters took on a freelance job. They had no idea at the time that this little job would be the beginning of an epic adventure.

Categories: Advertising Branding Careers Design Development E-commerce SEO Social Media Video

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What Is E-commerce?

Exciting. Economical. Efficient. Just a few reasons why e-commerce is a growing retail trend in South Africa and around the world. In fact, according to MoneyWeb “online retail continues to grow at a rapid rate in South Africa, having maintained a growth rate of above 20% since the turn of the century.” So what exactly is e-commerce and how do you go about making it work for you and your business?

Categories: Advertising Development E-commerce

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Let’s Talk Video

The Buggles once sang, “Video Killed The Radio Star”, but it’s fast becoming a case of “Video Killed The Print Star” as more and more brands are regarding video as the most effective way to speak to their audiences. Given the sheer volume of what is available to consumers in the digital world, it’s now more important than ever to stand out from the crowd. Brands are pushing the boundaries when it comes to content, and by doing so, they are raising expectations. Users want an interactive and entertaining experience where they can get immersed in the content they’re engaging with.

Categories: Advertising Video

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What’s your strategy?

Scott Cook once said, “a brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. And nowhere else is this becoming more apparent than online where social platforms have made it easier for customers to engage with their favourite brands and in turn, publish and promote their (unfiltered) opinions.

Categories: Advertising Branding

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Interns at Coffee Creative

At Coffee Creative Studio we are passionate about giving young creatives the opportunity to explore the world of brand and web development, and as such have welcomed numerous students and interns into our Studio over the years. Our focus is on giving freshies a real-life experience- it’s not about making tea, (maybe sometimes the coffee), and filing. It’s about getting stuck in and running with live projects from the moment you walk through the door.

Categories: Advertising Careers

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When last did you update your website?

What do websites and the movie, “How to lose a guy in 10 days” have in common? Wait for it… The “love fern.” Believe it or not, your website (and any relationship) is like a plant that needs to be watered, nurtured, pruned and even re-potted from time to time. If you don’t, well - we all know what happens there. It’s pretty dire and to be honest, it’s costly and best avoided.

Categories: Advertising Development SEO

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Make Christmas more creative this year

Fine, we’ll admit it. There’s just something about Christmas that makes us feel all warm and fuzzy inside! As much as it’s a celebration of traditions that go way back, we figured it’s time we create a few new traditions of our own. So if you’re keen to join us, here’s how we plan to make this Christmas one to remember…

Categories: Advertising Design

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Why Schools Need a Unified, Consistent and Refined Brand

When you think of branding strategy, corporate businesses often come to mind rather than educational institutions. And yet, the benefit that schools receive from cohesive branding is monumental. The truth is that every single organisation that engages with the public requires some type of strategy for branding.

Categories: Advertising Branding

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Top Things to Include on a School Website

School website design plays a vital role in your school’s online presence. Like any other business, the aim of an educational website is multi-fold. It needs to provide information for new and current users, while converting browsing visitors. Unlike a commercial website however, school websites often need to cater to a larger audience. Many school sites include portals for students, parents and teachers, in addition to the broader information that can be accessed by anyone who lands on the website.

Categories: Advertising Development

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The Sharks – Celebrating a Year of Ferocious Marketing

Coffee Creative Studio is proud to have reached a milestone in our work with one of the best-loved rugby teams in the country, with 2016 marking a full year of ferocious integrated marketing strategies for The Sharks.

Categories: Advertising Design Development

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Belgotex Sport – Multifunctional Turf for Action Packed Sports

Coffee Creative Studio is involved in an integrated campaign for Pietermaritzburg based Belgotex Sport this year, which includes a closely linked combination of print advertising and social media management. The Belgotex Sport range of multifunctional turf includes Evergreen fields for a wide variety of sports. From hockey to soccer, netball, tennis, golf, cricket and even bowling, this range was created with sports in mind.

Categories: Advertising Design

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How a Social Media Content Management Team Can Improve Your Business

If you have ever thought about whether or not it would be worthwhile to hire a social media content management specialist, you’re not alone. As social media continues to become an everyday part of life for millions of users all over the world, smart businesses are taking advantage of this platform by investing in social managers to help create a winning presence online.

Category: Advertising

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Managing Your Online Reputation

A large part of a brand’s existence and success in the online world is determined, not by what you are saying, but rather what your potential, current and past customers are saying about you and your business. With an overwhelming amount of content being generated and shared online via blogs, websites and social media, being aware of how your brand is represented online is becoming critically important, especially as we see these channels become an even more trusted and valuable tool in a consumer's decision making process.

Category: Advertising

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Revert | A Definition

Ok, so this one is a bit of a contentious issue, and if not clearly understood, can cause some friction between client and creative. Revert, by its original definition means to “return” or “go back to” but has, in recent years, garnered the definition of “reply”. In the context of advertising and design a certain number of “reverts” may be allocated to a particular project, giving the client the opportunity to “reply” with changes on their work without incurring additional costs. It is important when working on a project to clearly define this little clause to ensure that both parties understand the parameters.

Category: Advertising

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