Category: Branding

Your Company Profile + Our Microsite = A Winning Online Presence

As the name suggests, a microsite is a miniature website made up of a single, dynamic webpage, with multi-dimensional functionalities. It is simple, cost-efficient and a visually appealing platform with which to deliver snack-sized, but relevant, information about a business, product or service.

Categories: Advertising Branding Development

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Get Your Brand Building On

Building a successful brand isn’t only about having a cool logo. It’s important, yes, but that’s just the tip of the iceberg. There are so many aspects to a brand, from the website, copy, taglines, marketing materials and advertisements, to corporate culture and how employees conduct themselves. These all form a vital part of a brand’s DNA.

Category: Branding

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2018 is looking bright!

2017 was quite a year! Donald Trump was elected the 45th president of the United States, 90’s fashion made a comeback, Beyoncé popped twins, 140 million hours were watched on Netflix every day, Greenery was the Pantone colour of the year, and Salt Bae caused a stir on social media as he flamboyantly sprinkled salt on carved steaks.

Categories: Branding Careers Development

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Our Coffee products and packages are made espressily for you!

At Coffee Creative Studio, we’re committed to the challenge of helping you achieve your business goals, big or small. So, to help you turn your business dreams into a reality, we’ve carefully enhanced our services, products and packages to best suit your needs! In fact, we’re so proud of our new and improved services that we want to shout it from the rooftops, but, being the social media experts, we know we’d be more successful if we told you about them here!

Categories: Advertising Branding

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Cultivating Creativity

Where do creatives find their creativity and inspiration? Well, if you look up the meaning of inspiration in the dictionary, it'll definite it as “the process of being mentally stimulated to do or feel something, especially to do something creative.” In theory, this is wonderful, and it certainly sounds simple enough, but, let’s be honest, inspiration doesn’t always come easy, especially in the fast-paced, demanding world we find ourselves in.

Categories: Branding Careers

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From Garage to Greatness.

Once upon a time in a garage far, far away (well, not really, just on the other side of the hill in Westville), a couple of ambitious (and crazy) youngsters took on a freelance job. They had no idea at the time that this little job would be the beginning of an epic adventure.

Categories: Advertising Branding Careers Design Development E-commerce SEO Social Media Video

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What’s your strategy?

Scott Cook once said, “a brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. And nowhere else is this becoming more apparent than online where social platforms have made it easier for customers to engage with their favourite brands and in turn, publish and promote their (unfiltered) opinions.

Categories: Advertising Branding

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Why Schools Need a Unified, Consistent and Refined Brand

When you think of branding strategy, corporate businesses often come to mind rather than educational institutions. And yet, the benefit that schools receive from cohesive branding is monumental. The truth is that every single organisation that engages with the public requires some type of strategy for branding.

Categories: Advertising Branding

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The Biggest Branding Mistakes (And How to Avoid Them)

Without a smart brand strategy, it can be all too easy to fall prey to branding mistakes. In fact, even some of the world’s most iconic brands have made poor decisions at some point or another. Whether it is trying to diversify a household name, being inconsistent with brand identity or failing to focus on the most important brand message, the one thing that all branding mistakes have in common is that they affect your overall reputation and success.

Category: Branding

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Brand Guidelines

As creatives we generally like to think of ourselves, as Steve Jobs so eloquently put it, “crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules...”. But when it comes to certain elements, particularly those in the world of design, we will confess that we are sticklers for a particular set of laws. Not merely perfectionists, we are law abiding to the point of annoyance. And, geek alert, we get maybe a little too excited when we see others following them too.

Category: Branding

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