Careers - Coffee Creative Studio

Is ChatGPT going to steal your job?

The emergence of AI platforms like ChatGPT has sparked a common concern among many professionals will AI put me out of work? While it’s true that AI may automate some tasks and make certain jobs redundant, the World Economic Forum has stated that people won’t become redundant. Instead, we should learn to work alongside AI to become more productive and focus on developing skills that machines don’t possess.

Who is this robot and what does it do?
ChatGPT is a conversational AI platform that uses NLP and ML to create interactive conversations with users. Its ability to produce almost any kind of text or written output to an almost human quality is impressive, but it is not a replacement for human intelligence and creativity.

How AI Can Assist, Not Replace
So, who are the people that can use ChatGPT?

To put it simply – anyone can. From writing your shopping list to crafting your CV or finding quotes to use in a presentation, ChatGPT can be used by most. However, for the purpose of this blog, we are going to unpack how professionals in our specific industry can use ChatGPT to enhance their productivity by focusing on crafting their niche and unique skills while AI does some of the more mundane work.

Hello, copywriters (I, a copywriter, shaking as I use actual brainpower and not AI to write this). Copywriters are tasked with using their language skills to craft compelling text that promotes products and services. They possess a keen understanding of the buyer’s journey and can create content that resonates with audiences at each stage of the sales funnel. A good copywriter is also adept at adjusting their writing style to match the tone and voice of the target audience. Despite the capabilities of ChatGPT in generating written content, copywriting requires an original thought process that goes beyond regurgitating information already available online. The human touch is essential in capturing personality, meaning, and brand voice in a way that connects with customers on a deeper level. Therefore, copywriters should not be concerned that ChatGPT will put them out of work (Phew! ). Instead, they should focus on developing their creativity and original thinking skills while using ChatGPT to help them with the humdrum copy.

Similarly, journalists are known for their ability to conduct thorough research and use original thinking to report on current events and craft articles that resonate with readers. While ChatGPT can assist in generating article outlines, summaries, and headlines, it falls short of replacing a journalist’s essential original thinking skills. A journalist’s unique perspectives and creativity are essential in crafting engaging articles and providing insights into complex topics that go beyond what can be generated by an AI program.

ChatGPT offers a valuable tool for computer programmers and developers with its ability to produce code in multiple computer languages. However, it is important to note that ChatGPT’s limitations restrict its capability to create complex software that modern applications demand. ChatGPT can be particularly useful for simplifying coding tasks by breaking them down into smaller components, creating short routines, and assisting with identifying bugs and errors in existing code.

ChatGPT’s writing abilities can be of great use to public relations (PR) professionals who want to create social media content that promotes their company’s news and messaging. Nevertheless, PR professionals need to have a clear understanding of their brand’s values and voice to ensure that ChatGPT can create authentic content. By providing ChatGPT with a detailed understanding of the brand’s tone and voice, PR professionals can leverage this technology to create content.

The unequalled art of storytelling
AI cannot replace an authentic human story, one that has unique origins and colourful characters. And because storytelling has been used to connect and bridge gaps between humans since the beginning of time, we use it to connect people to brands, because a good brand is one with a bona fide history that resonates with its consumers. Yes, ChatGPT can spit out a beautiful-sounding story that evokes emotion in your consumers, but it can never speak directly to their pain points or tell the real history, challenges, successes and value of your brand because nobody can copy your story – it’s yours. The brands that feel human and speak human are the ones that stand out and turn into a legacy, because the only thing that truly stands the test of time is a story.

Thriving alongside AI
In conclusion, the emergence of AI platforms like ChatGPT is not a threat to human jobs. Instead, it provides an opportunity for professionals to focus on developing their unique skills and capabilities that AI cannot replace, such as emotional intelligence, empathy, and creativity. AI can assist in automating mundane tasks and improving productivity, but it cannot replace human intelligence and creativity.

2018 Is Looking Bright!

2017 was quite a year! Donald Trump was elected the 45th president of the United States, 90’s fashion made a comeback, Beyoncé popped twins, 140 million hours were watched on Netflix every day, Greenery was the Pantone colour of the year, and Salt Bae caused a stir on social media as he flamboyantly sprinkled salt on carved steaks.

Over here, at Coffee Creative Studio, 2017 brought not one, not two, but three engagements, some very exciting new projects and one epic Christmas Party! We began 2017 with a Coffee Bean count of ten and ended the year with twenty-two! We’ve even gone international! Vito Feremans joined us from Belgium, and he’ll be with us for the next six months, or we may just have to keep him here… forever.

So far, 2018 has been incredible and we pretty much hit the ground running after the Christmas break, (hence the very overdue blog post), but it’s totally been worth the madness!

It’s already March and the year, as always, is flying by. As we look ahead, there are many more exciting things to come (including three Coffee babies – yay) and of course, we’ve got some great new projects lined up.

A definite highlight and achievement already this year has been launching The Sharks digital magazine, ‘Sharks Uncaged’ – go and check it out Sharks Uncaged. Blood, sweat and tears (almost) went into creating this publication and we’re insanely proud of our Beans! Our dev team, especially, spent many a late night (and weekend) at the Studio – so major shout-out to them!

As we head into the rest of the year, things are looking bright! We’ve got a bunch of epic e-commerce websites on the go, one of which is for a Chocolatier based in London (what are the chances of chocolate samples making the Atlantic crossing by mail?), we’re about to launch the new Hollywoodbets Dolphins website and we’ll be working on another collaboration with The SPAR Group developing their customer service campaign!

So, you certainly are keeping us busy – and we love it! So whatever your requirements this year, be it website, social media, or design, we’re here to be your preferred creative partner and help you achieve your business goals!

Give us a shout, let’s get together, have a chat and enjoy a good cuppa!

Cultivating Creativity

Where do creatives find their creativity and inspiration?

Well, if you look up the meaning of inspiration in the dictionary, it’ll definite it as “the process of being mentally stimulated to do or feel something, especially to do something creative.”

In theory, this is wonderful, and it certainly sounds simple enough, but, let’s be honest, inspiration doesn’t always come easy, especially in the fast-paced, demanding world we find ourselves in.

Most of the greatest artists, musicians, songwriters, and poets all drew their inspiration from somewhere or someone. Back in a time where life passed by at a slower rate, and one couldn’t log onto Facebook and, consequently, disappear down a social media wormhole.

William Wordsmith found his inspiration in nature, Jane Austen found hers in other successful female authors of her time, and Leonardo da Vinci drew his brilliance from architecture and science.

Fast forward a couple of years and Vincent van Gogh relocated to Pairs for inspiration, Rock N Roll legend, Elvis Presley was inspired by Gospel music and J.K Rowling’s inspiration for Harry Potter came to her in the most peculiar of settings – while delayed on a train travelling from Manchester to London’s Kings Cross Station. Steve Jobs began his Apple dream after being inspired by Edwin H. Land, the genius behind the Polaroid Corporation and inventor of instant photography and ironically, Richard Branson was inspired by a quote from Steve Jobs.

“The ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs

So, in this world of non-stop advertising, instant gratification, fast food, 2-minute noodles, traffic and noise, what inspires you? What conjures up that sudden, brilliant and timely idea?

We asked a couple of our creatives in the studio to sum in a straightforward sentence what inspires them and here’s what some of them had to say;

Designer, Mel said she’s inspired by Spanish and Moroccan architecture, fabrics and mammoth D.I.Y projects.

Developer, Scott, is most inspired by innovation, automation (particularly classic cars) and old school electronics/components made by hand and not machines.

Salesman and sports enthusiast, Kyle said he’s inspired and motivated by successful entrepreneurs, like Mark Zuckerberg, Steve Jobs, Richard Branson, a hard work ethic and other people’s successes.

And copywriter, Jess is most inspired when she’s venturing to new countries, art galleries or disappearing into the African bush, with no cell phone signal or other distractions of everyday life.

So, get off the couch, venture outdoors, travel, draw, doodle, read, talk to people, find out their stories and challenge yourself, because, in essence, inspiration is everywhere and it can come from weird and wonderful places.

From Garage to Greatness

Once upon a time in a garage far, far away (well, not really, just on the other side of the hill in Westville), a couple of ambitious (and crazy) youngsters took on a freelance job. They had no idea at the time that this little job would be the beginning of an epic adventure.

If you’d told us six years ago that we’d be sitting in a super chic office in the middle of Umhlanga with a staff of sixteen, that we would be the creative agency for The Sharks and would have just landed an incredibly exciting project with The SPAR Group, we absolutely would NOT have believed you.

But, here we are, going from strength to strength and still loving what we do!

From working in a leaky garage to an office in La Lucia and then a move to Umhlanga, it’s been a journey of epic proportions that has certainly kept us on our toes! There has been plenty of laughter, tears, late nights, moments of “what the heck are we doing” and of course, copious amounts of coffee.

Over the last six years, we’ve been fortunate enough to work with some really inspiring brands and people, some of which have included well-known names like, FutureLife®, The Dolphins, Belgotex Sport and Fidelity Security and start-ups, including Republik and We Are Food. In addition to awesome clients, we’ve also been surrounded by a great team of staff (who we consider family)!

Our team of Coffee Beans are the life and soul of our business, after all, without them, we wouldn’t be where we are today. Their passion and commitment to each job has been phenomenal, and every one of them adds their unique flavour to our Coffee Culture. Thank you, Beans, for being an integral part of this crazy, exciting journey.

So, on our sixth birthday, we want to raise our glasses (and mugs) and toast to each and every one of you, big, small, start-up, and everything in between and thank you, from the bottom of our caffeine racing hearts, for trusting us with your brands and business, and allowing us to walk along side you as we help you achieve your business goals!

Here’s to another six and many more to come!

Interns at Coffee Creative

At Coffee Creative Studio we are passionate about giving young creatives the opportunity to explore the world of brand and web development, and as such have welcomed numerous students and interns into our Studio over the years.

Our focus is on giving freshies a real-life experience – it’s not about making tea, (maybe sometimes the coffee), and filing. It’s about getting stuck in and running with live projects from the moment you walk through the door.

We are super proud of our little Coffee beans who have come a long way since their intern days, some of whom now play an integral party of our growing family.

“They really took a chance on me, it was risky for them, letting me come to client meetings, they had no clue how that would go, but it was cool that they had faith in me.” – Adam, Coffee Creative Studio Account Executive

“I feel like what you do in university is not what the real world is like. Coming to Coffee Creative Studio was a really huge learning curve, but it was so beneficial in the long run!”- Isabella, Coffee Creative Studio Junior Web Developer

“I really liked how there was only one intern at a time in each department. We could learn so much more, as opposed to just being lumped in a corner together. I got thrown in the deep end, being taken to client meetings and putting entire branding proposals together, but I learnt so much, so quickly, it was great!” – Lauren, part-time honours student and intern at Coffee Creative Studio

Our approach to internships at Coffee Creative Studio is a little different- we see it as a long-term investment in young talent and take the opportunity to really expose each newcomer to as much as possible during his or her time with us.

“Internships offer a great opportunity for students to really get a feel for the industry and understand a live working environment. Our goal is to give all our interns the tools they need, and as many opportunities as possible, to explore and understand their chosen field, by working on live projects and under the guidance of more experienced creatives.”- Chelsea, Director

“Sometimes interns forget that they’re walking into an already set-up situation where we’re all crazy busy, where the projects are not always the most glamorous, and where things can get a little crazy. This can be a bit of a culture shock coming from the more sheltered environment of university. The important thing to remember is that you will only get out of an internship as much as you are willing to put in. So our advice for any intern, whatever your field, is to take some initiative and get involved!”- Chris, CEO

Keen to learn more about Coffee Creative Studio and our internship programmes? Give us a shout; we’d love to have a chat over a good cuppa coffee!

Get In Touch

Category: Careers

Is ChatGPT going to steal your job?

2018 Is Looking Bright!

Cultivating Creativity

Interns at Coffee Creative