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Influencer Marketing: Word of Mouth Gone Wild

If you haven’t yet heard of social media Influencers, you’d better start paying attention! Why? Well, with 10.7 million hashtags on Instagram alone, they’re the fastest growing business marketing movement to hit the online space since the arrival chatbots.

Influencers (or Directors of Culture as we like to call them) are the new kings and queens of product, service and brand endorsement. Through their popularity and credibility as thought leaders on social media, they persuade hundreds, if not thousands, of their followers and their followers’ followers, to get on board with whatever they feel passionate about. Whether they’re pushing an idea, product or destination, it all comes together with just a few well-thought-out posts.

When partnering with brands for strategic purposes, everything they touch turns to gold.Depending on the objective, the content that they produce can help businesses generate sales; build awareness; trigger interest in a product, service or event; kickstart conversations; target a niche audience; connect with a new market; grow a social media presence… the list goes on and wraps around the building!

Everything they do is centred around your brand and your marketing intentions. Best of all, they’re excellent value for money. Minimal effort on your part, maximum rewards yielded. But finding the right influencers who are the right fit for your brand isn’t easy. It takes time if you don’t know who to look for — time that you could be using more productively elsewhere.

For this reason, we’ve created Coffee’s new Influencer Marketing package. We identify those select tastemakers who have influence over potential customers within your market, and work with them to orientate marketing activities around your business endeavours at the current time.

Our Influencer Marketing package allows you to leverage off of this lucrative market by:

  • Connecting you with the right influencers
  • Generating public interest
  • Maximising brand reach across social media
  • Targeting campaigns to niche audiences
  • Monetising the influencer’s digital space

When you partner with a Coffee Creative Studio influencer, your campaign has #SUCCESS written all over it. Let us help you reach out to one of the fastest growing consumer groups, Generation Z and their socially connected predecessors. Get in touch and we’ll help you get under the influencer today.

From Garage to Greatness

Once upon a time in a garage far, far away (well, not really, just on the other side of the hill in Westville), a couple of ambitious (and crazy) youngsters took on a freelance job. They had no idea at the time that this little job would be the beginning of an epic adventure.

If you’d told us six years ago that we’d be sitting in a super chic office in the middle of Umhlanga with a staff of sixteen, that we would be the creative agency for The Sharks and would have just landed an incredibly exciting project with The SPAR Group, we absolutely would NOT have believed you.

But, here we are, going from strength to strength and still loving what we do!

From working in a leaky garage to an office in La Lucia and then a move to Umhlanga, it’s been a journey of epic proportions that has certainly kept us on our toes! There has been plenty of laughter, tears, late nights, moments of “what the heck are we doing” and of course, copious amounts of coffee.

Over the last six years, we’ve been fortunate enough to work with some really inspiring brands and people, some of which have included well-known names like, FutureLife®, The Dolphins, Belgotex Sport and Fidelity Security and start-ups, including Republik and We Are Food. In addition to awesome clients, we’ve also been surrounded by a great team of staff (who we consider family)!

Our team of Coffee Beans are the life and soul of our business, after all, without them, we wouldn’t be where we are today. Their passion and commitment to each job has been phenomenal, and every one of them adds their unique flavour to our Coffee Culture. Thank you, Beans, for being an integral part of this crazy, exciting journey.

So, on our sixth birthday, we want to raise our glasses (and mugs) and toast to each and every one of you, big, small, start-up, and everything in between and thank you, from the bottom of our caffeine racing hearts, for trusting us with your brands and business, and allowing us to walk along side you as we help you achieve your business goals!

Here’s to another six and many more to come!

2017 Social Media Trends

What’ll be trending in 2017?

With the end of 2016 fast approaching, it’s pretty safe to say it’s been an interesting year in the social media world. This year, we saw Facebook go “live”, Instagram’s triumphant rise, and Snapchat’s domination in younger demographics but what can we expect in 2017?

Less is more (continued)…
Although this was already observed and demonstrated in 2016, next year will see even shorter, punchier content shared across all platforms. The fact of the matter is; the world of social media is already a crowded one. With so many platforms and users, posts with less jabber are better received and garner more engagement. With engagement being the buzzword here, shorter posts are key. Not only are they more effective but algorithms geared towards displaying content on newsfeeds based on levels of engagement and perceived relevance makes “less is more” the key to staying on top!

Post about the now
2017 is set to be the year of more moment-based content. Whilst many brands choose to plan their content in advance, next year will see many posts that are relevant to what’s unfolding in the world around us. So, if you’re one who rigidly sticks to the same content structure, we suggest a slight change of tactic. A more time-sensitive post here and there will go a long way.

This is one of the reasons why we’re predicting that Snapchat (recently rebranded as Snap) will gain even more of an audience in 2017. Placing emphasis on moment-based postings, Snap will lead the race for time-sensitive posts and engagement.

More sales on social
Websites aren’t the only online sales tools anymore. In fact, you can expect to see more and more “buy” buttons on social media platforms that help users go straight to an integrated shopping cart with an easy checkout option. This will end the pesky redirect in every path to completing a sale.

“Twitter Fatigue”
Whilst we already started to see the signs of this in 2016, we predict that Twitter will continue its decline next year. This is because audiences (and stats) have shown that users want more detailed content offerings, instead of short, continuous streams, like the ones offered by Twitter. Expect most brands to migrate to a “one per day” system as demonstrated by many brands on Instagram instead of reams of tweets daily.

Don’t tell them, show them
Users will demand more current representations of what a post is alluding to. Got an event? Don’t describe it – show it. Use videos and live stories to paint a vivid picture of what you want to get across. It’s more exciting and will get you more engagement, too.

Ads will be on the up
As much as organic visibility of ads in the social world has decreased, you can expect this to change next year. With ever-increasing pressures for brands and platforms to stay relevant and profitable, social media giants have been forced to create intelligent means for advertising that helps these brands (and themselves) stay ahead of the game.

Content trend: inspiration and imagination
Inspiring and artistic sentiments that trigger an emotional response will have a greater chance at viral success than those that merely punt products. This will force many brands to take a closer, more inventive look at what they are sharing.

At Coffee Creative Studio, we’ve got a Social team ready to help you conquer the social media realm. If your brand’s social needs an overhaul, or if you aren’t already posting and tweeting, why not contact us?