If you haven’t yet heard of social media Influencers or influencer marketing, you’d better start paying attention! Why? Well, with 10.7 million hashtags on Instagram alone, they’re the fastest growing business marketing movement to hit the online space since the arrival chatbots.
Influencers (or Directors of Culture as we like to call them) are the new kings and queens of product, service and brand endorsement. Through their popularity and credibility as thought leaders on social media, they persuade hundreds, if not thousands, of their followers and their followers’ followers, to get on board with whatever they feel passionate about. Whether they’re pushing an idea, product or destination, it all comes together with just a few well-thought-out posts.
When partnering with brands for strategic purposes, everything they touch turns to gold.Depending on the objective, the content that they produce can help businesses generate sales; build awareness; trigger interest in a product, service or event; kickstart conversations; target a niche audience; connect with a new market; grow a social media presence… the list goes on and wraps around the building!
Everything they do is centred around your brand and your marketing intentions. Best of all, they’re excellent value for money. Minimal effort on your part, maximum rewards yielded. But finding the right influencers who are the right fit for your brand isn’t easy. It takes time if you don’t know who to look for — time that you could be using more productively elsewhere.
For this reason, we’ve created Coffee’s new Influencer Marketing package. We identify those select tastemakers who have influence over potential customers within your market, and work with them to orientate marketing activities around your business endeavours at the current time.
Our Influencer Marketing package allows you to leverage off of this lucrative market by:
- Connecting you with the right influencers
- Generating public interest
- Maximising brand reach across social media
- Targeting campaigns to niche audiences
- Monetising the influencer’s digital space
When you partner with a Coffee Creative Studio influencer, your campaign has #SUCCESS written all over it. Let us help you reach out to one of the fastest growing consumer groups, Generation Z and their socially connected predecessors. Get in touch and we’ll help you get under the influencer today.See related projects >