The Buggles once sang, “Video Killed The Radio Star”, but it’s fast becoming a case of “Video Killed The Print Star” as more and more brands are regarding video as the most effective way to speak to their audiences.
Given the sheer volume of what is available to consumers in the digital world, it’s now more important than ever to stand out from the crowd. Brands are pushing the boundaries when it comes to content, and by doing so, they are raising expectations. Users want an interactive and entertaining experience where they can get immersed in the content they’re engaging with.
Videos do just this. They’re able to create a narrative, pulling users into the story, allowing them to create an emotional connection, which invariably, manages to hold the consumer’s attention for longer. In a recent study, it was found that one-third of online activity is spent watching videos and over 500 million people are watching videos on Facebook every day! If these statistics aren’t enough to convince you to buy into the growing video content trend, then perhaps this one is. According to Forbes Insights, 80% of senior executives watch work-related videos on business websites at least once a week and more than half of these executives share those videos with colleagues weekly.
With video content, brands can extend themselves beyond the usual posts on the general services and the products that they offer. We’ve seen first-hand how video content has pushed some of our brands out of the generic content mould and set them a step above their competitors on social media.
Examples:
Together with The Sharks a fun video content strategy around their team mascot, Sharkie, was developed. The introduction of this content has seen a rise in page likes, shares, comments, and overall interaction across The Sharks social platforms. This video storytelling was a highly effective way to build excitement around games, allow fans to get to know players, evoke emotion and generate support for the team.
We’ve also been working with Belgotex Sport on creating a range of videos. Some of these have included hockey skills videos, interviews with the likes of David Miller and behind the scenes videos with Crossfit Kaiyay on the training and conditioning of the players who participated in the Kearsney College Rugby Festival.
So, if you’re reading this and thinking to yourself, “Man, I need to get my brand out there”, give us a shout and let’s talk video strategy!
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