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We’re about to make a statement that’s probably going to shock you, so take a breath and brace yourself. Here it comes: As a business owner or business manager, you have less control over how your brand performs, than you have for some time. The market, digital platforms and prospective customers hold the real control. 

Accepting this somewhat harsh reality is actually the first step towards figuring out the most successful and intentional ways for your brand to gain customers in ways that appeal to them. By considering your customers, platforms  and your market, you can develop the right strategies for reaching them through push and pull marketing. No winking in the dark, so to speak!  

What Is Push & Pull Marketing?

So glad you asked. The push-pull method is one that makes marketing efforts in the business world easy and manageable. You simply make one push and another pull.

Push Marketing is a strategy used to promote products and generate awareness and interest by pushing product messages onto people who are not actively trying to find them or even aware of your brand. Push marketing sends brand related content to potential buyers through a channel they use in the hopes that they will develop an interest and respond by purchasing a product or service. 

Examples: Radio and TV ads. Pamphlets. Billboards. Meta and Programmatic Social Media Targeting (boosted posts and ads), In situ Banner and Display Ads. 

Pull Marketing on the other hand focuses on bringing aware, interested customers to you. It draws in a customer base for a product or service category and usually directs them to your brand website or physical location. Pull marketing uses brand awareness and visibility to pull leads to your website or business your way. The aim here is to establish a loyal following, enhance awareness and increase demand for products. 

Examples: SEO. Google Ads. Blogs. Remarketing. Word of Mouth, Promotions. Email Marketing. Product Displays in Brick and Mortar Stores. 

Key Differences Between the Two

Push Marketing Pull Marketing 
  • Focused on product positioning
  • Focused  on creating  action
  • Creates product/service/brand exposure
  • Encourages customers who are seeking out the product/service/brand to convert
  • When push marketing a product, the push usually begins before and continues throughout the sales process
  • When pull marketing a product, the pull usually begins after the push process and continues until the conclusion of the marketing process
  • Geared towards top of funnel goals
  • Narrows the marketing funnel 
  • Best suited when brand loyalty/awareness is low
  • Best for high brand loyalty/awareness
  • Paid promotion
  • Paid and Organic Promotion 
  • Used when expanding into a new niche
  • Helps maintain dominance in a specific niche or industry

Marketing Magic: Putting the Two Together

Push marketing and pull marketing are essentially two sides of the same coin, both offering distinct advantages, so an integrated marketing approach is always best. When used correctly and in synergy, push and pull marketing are complementary. We call this omnichannel marketing, where customers are reached across multiple channels to increase your chances of conversion. 

An omnichannel approach aligns different types of marketing communication into a powerful unified force. A combination of the two allows brand to achieve diverse outcomes; each favourable for impacting sales, brand awareness and bottom lines.  

Combining the power of push marketing with the magnetism of pull marketing is a marketing strategy that packs twice the punch. Get in touch with us for a winning push-pull marketing strategy for your brand today.


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