The Challenge
Update the existing logo with a sleek and contemporary look that resonates with today’s market without departing too far from the original iconography and risk alienating the business’ long-term clientele.
Nailed It
We designed a professional logo with elements of nature that would be corporate enough to inspire financial trust and communicate the business’ commitment to growing its existing clients’ financial assets, while still being youthful enough to appeal to a younger demographic.
Team Talk
Design
The flower icon is a representation of the financial giant’s ability to make investments blossom and flourish. The leaves form two open hands while the flower bud resembles a diamond, illustrating that with Khulisa one’s precious financial future is in safe hands. Black was used as the background colour as it is used to commonly target youth and a high-end audience. It creates mystery and represents power, authority and elegance, while the use of white text symbolises purity and trust.
Fonts & colours
