To recreate their online presence on an e-commerce platform that would drive online sales and create new opportunities for the brand to connect with e-shoppers and leverage the online space for greater ROI and business growth.
The website was built from scratch with a custom design to suit their international brand. In addition to the diverse functionalities incorporated into the online store that simplified and streamlined the wholesale sales process for both the business and its customers, we also ensured that the system allowed for easier inventory management.
With a clear focus on impacting the client’s bottom line favourably, we set out to convert visitors into customers by anticipating what they’re looking for, and building it into the homepage for search ease. Speed is an essential ingredient of customer engagement, thus our simplified stamp-design process delivered a faster shopping experience that saved Makeup Studio Australia, and its customers, time and money.
We connected the new website with their existing accounting platform, which managed inventory and invoicing, as well as the cost of sale expenses such as shipping. We also created an interactive distributor map, where stockists could easily be located for end-user purchases. Additionally, there were multiple discount levels to meet the requirements of different pricing for different types of wholesalers.