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The Challenge

To substantially outperform the previous lead generation campaign results achieved by a previous agency for Medshield Medical Scheme in all aspects, including sign-ups and brand-customer engagement, while simultaneously reducing costs per lead.

Nailed It

Overall, we exceeded our lead target by 49.16% and reduced cost per lead by 49.15%. In October 2019, we showed further improvement through ongoing optimisation, as we exceeded our monthly lead target by 72.57% and reduced cost per lead target by 73.17 % when compared to the respective targets for the brand.

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Brand Strategy

Overall, we exceeded our lead target by 49.16% and reduced cost per lead by 49.15%. In October 2019, we showed further improvement through ongoing optimisation, as we exceeded our monthly lead target by 72.57% and reduced cost per lead target by 73.17 % when compared to the respective targets for the brand.

Design

The creative output for the campaign was developed to maximise lead generation without compromising the creative vision and integrity of the brand itself. Imagery and videos taken of social media influencers communicated a genuine, upbeat and inspirational message around healthy living, fitness and nutrition. Feel-good music inspired positivity and boosted engagements in video ads as well, while calls-to-action and key product information were clear and unobtrusive to support the strategic goals of the video and image-based adverts.

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