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The Challenge

Make MSI Recruiting’s brand image more youthful to appeal to the new millennial market, yet still maintain the corporate, professional aesthetic that businesses expect from an agency considered to be an extension of their hiring team.

Nailed It

Our name change from MSI Consulting, to MSI Recruiting was approved to eliminate any guesswork on the nature of the business, which we further reaffirmed through a new tagline, “Expert Hiring Professionals.” The brand look and feel experienced a holistic makeover and was carried across all marketing elements. We also redesigned and upgraded the website functionalities to make it more interactive, engaging and representative of a modern brand.

Team Talk


An update of the previous logo, the concept was based on connections with a slight tech influence. The ‘people icon’ draws attention to the connections between companies and career seekers that are made possible by MSI Recruiting. Colours were based off the previous branding, with the addition of orange-red to make the brand stand out in its field. The font is clean with softer edges to provide a corporate aesthetic that is also friendly and inviting.

Web Development

Gave the new MSI Recruiting brand online life, complete with additional features and functionalities such as an integrated job search portal and integrating their existing management portal and developing a resource centre to house their informational videos, blogs and other content around recruiting.