To create a chic and sophisticated new logo that captures the very fluidity and natural movement of the brand’s silk flowers in its business image.
Simplicity is the ultimate sophistication, so we created a logo that was simple, light and clean, with smooth lines and other clever design techniques to illustrate the upmarket quality of the brand.
Flowers are known for their beauty and elegance, so to capture that quality we used calligraphy, a font technique imbued with sophistication and charm. The letters in the name are intentionally slanting forward, like a field of flowers blowing in a summer breeze. They show fluidity, like silk thread, with the font portraying the very luxury characteristic of the textile itself.