The Sharks – Celebrating a Year of Ferocious Marketing

Categories: Advertising Design Development

Coffee Creative Studio is proud to have reached a milestone in our work with one of the best-loved rugby teams in the country, with 2016 marking a full year of ferocious integrated marketing strategies for The Sharks.

This team is a powerhouse brand that has a loyal, enthusiastic following of spectators, stakeholders and sponsors. The brand includes a number of brand extensions ranging from its team mascot, Sharkie, to The Sharks Academy, Sharks Kidz, Sharksmart, Sharks Medical and the Cell C Sharks supporters clubs. Coffee Creative Studio  has planned and launched a number of campaigns that were designed to further cement The Sharks’ reputation as the best of the best, with a series of integrated marketing initiatives that provided a through the line strategy that incorporated print, broadcast, large format display advertising, social media and website design and development.

Believe It. Live It. Own It.

This campaign aims to further unit supporters and The Sharks. The focus here was to encourage every stakeholder to believe, live and own the role they play in the team’s success. The campaign is designed to foster a sense of pride and belonging. This campaign comprised of integrated marketing solutions ranging from print to broadcast and large format advertising, as well as social media and online banner advertising.

Integrated Marketing Solutions

For a power team such as The Sharks, an integrated marketing solution has ensured consistent results. As a through the line agency, Coffee Creative offers a full service approach that incorporates every aspect of marketing, from brand strategy to targeted advertising.

Our work for The Sharks over the last year has comprised of the following components:

Interested in learning more about what we do? Contact Coffee Creative today and let us show you why we are fast becoming one of South Africa’s foremost marketing agencies.