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From Garage to Greatness

Once upon a time in a garage far, far away (well, not really, just on the other side of the hill in Westville), a couple of ambitious (and crazy) youngsters took on a freelance job. They had no idea at the time that this little job would be the beginning of an epic adventure.

If you’d told us six years ago that we’d be sitting in a super chic office in the middle of Umhlanga with a staff of sixteen, that we would be the creative agency for The Sharks and would have just landed an incredibly exciting project with The SPAR Group, we absolutely would NOT have believed you.

But, here we are, going from strength to strength and still loving what we do!

From working in a leaky garage to an office in La Lucia and then a move to Umhlanga, it’s been a journey of epic proportions that has certainly kept us on our toes! There has been plenty of laughter, tears, late nights, moments of “what the heck are we doing” and of course, copious amounts of coffee.

Over the last six years, we’ve been fortunate enough to work with some really inspiring brands and people, some of which have included well-known names like, FutureLife®, The Dolphins, Belgotex Sport and Fidelity Security and start-ups, including Republik and We Are Food. In addition to awesome clients, we’ve also been surrounded by a great team of staff (who we consider family)!

Our team of Coffee Beans are the life and soul of our business, after all, without them, we wouldn’t be where we are today. Their passion and commitment to each job has been phenomenal, and every one of them adds their unique flavour to our Coffee Culture. Thank you, Beans, for being an integral part of this crazy, exciting journey.

So, on our sixth birthday, we want to raise our glasses (and mugs) and toast to each and every one of you, big, small, start-up, and everything in between and thank you, from the bottom of our caffeine racing hearts, for trusting us with your brands and business, and allowing us to walk along side you as we help you achieve your business goals!

Here’s to another six and many more to come!

When Last Did You Update Your Website?

What do websites and the movie, “How to lose a guy in 10 days” have in common? Wait for it… The “love fern.” Believe it or not, your website (and any relationship) is like a plant that needs to be watered, nurtured, pruned and even re-potted from time to time. If you don’t, well – we all know what happens there. It’s pretty dire and to be honest, it’s costly and best avoided.

Today, it’s no longer enough to have a website that’s up and running, because a presence alone just doesn’t cut it anymore. In fact, we’re firm believers in changing things up every now and then. Much like a logo or a brand identity, your site also needs a fresh new look and some current info to keep it from growing stale. This is for a number of reasons that we’re unpacking below:

Tech changes rapidly

This one’s pretty self-explanatory, but from platforms to plug-ins, and even enhancements, your site will become redundant if it’s left unattended. Sadly, this is something we’ve come to notice in the web realm. Brands are keen to get things going and once a site is up, it’s forgotten and outdated in almost no time at all. Make sure that your in-house web team, or your agency of choice runs regular updates and is always up to speed with new additions to your platform. That way, you won’t have a dinosaur on your hands, because we all know what happened to them…

New trends are always emerging

How boring would life (and websites) be if there weren’t any trends to keep things fresh and exciting? Your website deserves to remain current and relevant with updates that reflect the latest happenings in digital. Now, we’re not saying that you should become a slave to trends; but every now and again, you should refresh your site’s look and content. This will ensure that it delivers something worthy of your brand that’s worth revisiting. If you don’t, you’ll probably find that your traffic and stats are poor. If there’s nothing new to see and do, there’s no reason for anyone to return. Totally harsh, but totally fair.

SEO

That’s “Search Engine Optmisation”, if you’ve been living under a rock. It’s the name of the game for anyone wanting to make sure they’re found speedily on Google (and not on the 5th page either…) By keeping your web content updated fairly regularly with either images or blog posts, you could boost your page ranking organically. This makes regular site updates even more beneficial and essential to your business!

The bottom line: update or die

If you’re one of our clients (shout out to our clients!) you’ll know that whenever we create a site, we have a ritual that we like to observe. We gift each client with a little plant when their sites go live, telling them that their website is just like it. If you neglect it, it’ll be okay for a while but it’ll eventually join the afterlife. Sure, it’s a tad morbid but it’s supposed to serve as a reminder that websites are not meant to go live and be forgotten. As our most important marketing tool, we owe it to ourselves and our businesses to ensure that they’re kept up to date, both with software updates and even content ones.

If your website needs a little TLC, why not contact us? Our dynamic team of web gurus could brew a little magic to give you the online presence you’ve always dreamed of. Chat to us today, we’d love to see how we could help you.