What Is E-commerce?
Exciting. Economical. Efficient. Just a few reasons why e-commerce is a growing retail trend in South Africa and around the world. In fact, according to MoneyWeb “online retail continues to grow at a rapid rate in South Africa, having maintained a growth rate of above 20% since the turn of the century.” So what exactly is e-commerce and how do you go about making it work for you and your business?
Let’s Talk Video
The Buggles once sang, “Video Killed The Radio Star”, but it’s fast becoming a case of “Video Killed The Print Star” as more and more brands are regarding video as the most effective way to speak to their audiences. Given the sheer volume of what is available to consumers in the digital world, it’s now more important than ever to stand out from the crowd. Brands are pushing the boundaries when it comes to content, and by doing so, they are raising expectations. Users want an interactive and entertaining experience where they can get immersed in the content they’re engaging with.
What’s your strategy?
Scott Cook once said, “a brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. And nowhere else is this becoming more apparent than online where social platforms have made it easier for customers to engage with their favourite brands and in turn, publish and promote their (unfiltered) opinions.
Interns at Coffee Creative
At Coffee Creative Studio we are passionate about giving young creatives the opportunity to explore the world of brand and web development, and as such have welcomed numerous students and interns into our Studio over the years. Our focus is on giving freshies a real-life experience- it’s not about making tea, (maybe sometimes the coffee), and filing. It’s about getting stuck in and running with live projects from the moment you walk through the door.
2017 Social Media Trends
With the end of 2016 fast approaching, it’s pretty safe to say it’s been an interesting year in the social media world. This year, we saw Facebook go “live”, Instagram’s triumphant rise, and Snapchat’s domination in younger demographics but what can we expect in 2017?
Category: Social Media
Jitterbugs Website Design and Development
We’ll be the first to admit that we’re incredibly lucky to have the clients that we do. We’re even luckier that they trust us to handle a variety of areas within their branding. This last month, we took on the complete design and development of a brand new website for Jitterbugs, a personalised sticker and label printing company based in Durban.
When last did you update your website?
What do websites and the movie, “How to lose a guy in 10 days” have in common? Wait for it… The “love fern.” Believe it or not, your website (and any relationship) is like a plant that needs to be watered, nurtured, pruned and even re-potted from time to time. If you don’t, well - we all know what happens there. It’s pretty dire and to be honest, it’s costly and best avoided.
Make Christmas more creative this year
Fine, we’ll admit it. There’s just something about Christmas that makes us feel all warm and fuzzy inside! As much as it’s a celebration of traditions that go way back, we figured it’s time we create a few new traditions of our own. So if you’re keen to join us, here’s how we plan to make this Christmas one to remember…
Why Schools Need a Unified, Consistent and Refined Brand
When you think of branding strategy, corporate businesses often come to mind rather than educational institutions. And yet, the benefit that schools receive from cohesive branding is monumental. The truth is that every single organisation that engages with the public requires some type of strategy for branding.
Top Things to Include on a School Website
School website design plays a vital role in your school’s online presence. Like any other business, the aim of an educational website is multi-fold. It needs to provide information for new and current users, while converting browsing visitors. Unlike a commercial website however, school websites often need to cater to a larger audience. Many school sites include portals for students, parents and teachers, in addition to the broader information that can be accessed by anyone who lands on the website.
5 Reasons to Invest in Professional Website Design
With more tools on the market than ever before, DIY website design is on the rise. While this is good news for personal bloggers who want to create a simple and quick website, it is not always ideal for businesses who want a powerful presence online. It can be tempting to look for cheap or free shortcuts that allow you to get a website up and running. Sadly however, taking the DIY route can be devastating in the long run.
Q&A With Tam - Essential Principles of Logo Design
Logo design is something that is very often underestimated. A powerful logo creates instant brand recognition, helping to establish a brand identity that is carried across all marketing materials. And yet, logos are all too often treated as a useful extra in the overall design process. Logos are either made up on the fly, or worse, created with little to no thought of the bigger picture.
The Biggest Branding Mistakes (And How to Avoid Them)
Without a smart brand strategy, it can be all too easy to fall prey to branding mistakes. In fact, even some of the world’s most iconic brands have made poor decisions at some point or another. Whether it is trying to diversify a household name, being inconsistent with brand identity or failing to focus on the most important brand message, the one thing that all branding mistakes have in common is that they affect your overall reputation and success.
The Sharks – Celebrating a Year of Ferocious Marketing
Coffee Creative Studio is proud to have reached a milestone in our work with one of the best-loved rugby teams in the country, with 2016 marking a full year of ferocious integrated marketing strategies for The Sharks.
Belgotex Sport – Multifunctional Turf for Action Packed Sports
Coffee Creative Studio is involved in an integrated campaign for Pietermaritzburg based Belgotex Sport this year, which includes a closely linked combination of print advertising and social media management. The Belgotex Sport range of multifunctional turf includes Evergreen fields for a wide variety of sports. From hockey to soccer, netball, tennis, golf, cricket and even bowling, this range was created with sports in mind.
How a Social Media Content Management Team Can Improve Your Business
If you have ever thought about whether or not it would be worthwhile to hire a social media content management specialist, you’re not alone. As social media continues to become an everyday part of life for millions of users all over the world, smart businesses are taking advantage of this platform by investing in social managers to help create a winning presence online.
Website Development vs Website Design
Website design and development are terms that are all too often used interchangeably, or even simultaneously, leading many people to assume that they are one and the same. Ultimately however, while website development ties in very closely with design, these two services have very different purposes and goals when it comes to the overall success of a website. What are the core differences between the two, and how do they work together to create an amazing website? Let’s take a look…
Managing Your Online Reputation
A large part of a brand’s existence and success in the online world is determined, not by what you are saying, but rather what your potential, current and past customers are saying about you and your business. With an overwhelming amount of content being generated and shared online via blogs, websites and social media, being aware of how your brand is represented online is becoming critically important, especially as we see these channels become an even more trusted and valuable tool in a consumer's decision making process.
Revert | A Definition
Ok, so this one is a bit of a contentious issue, and if not clearly understood, can cause some friction between client and creative. Revert, by its original definition means to “return” or “go back to” but has, in recent years, garnered the definition of “reply”. In the context of advertising and design a certain number of “reverts” may be allocated to a particular project, giving the client the opportunity to “reply” with changes on their work without incurring additional costs. It is important when working on a project to clearly define this little clause to ensure that both parties understand the parameters.
As creatives we generally like to think of ourselves, as Steve Jobs so eloquently put it, “crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules...”. But when it comes to certain elements, particularly those in the world of design, we will confess that we are sticklers for a particular set of laws. Not merely perfectionists, we are law abiding to the point of annoyance. And, geek alert, we get maybe a little too excited when we see others following them too.