What do websites and the movie, “How to lose a guy in 10 days” have in common? Wait for it… The “love fern.” Believe it or not, your website (and any relationship) is like a plant that needs to be watered, nurtured, pruned and even re-potted from time to time. If you don’t, well – we all know what happens there. It’s pretty dire and to be honest, it’s costly and best avoided.
Today, it’s no longer enough to have a website that’s up and running, because a presence alone just doesn’t cut it anymore. In fact, we’re firm believers in changing things up every now and then. Much like a logo or a brand identity, your site also needs a fresh new look and some current info to keep it from growing stale. This is for a number of reasons that we’re unpacking below:
Tech changes rapidly
This one’s pretty self-explanatory, but from platforms to plug-ins, and even enhancements, your site will become redundant if it’s left unattended. Sadly, this is something we’ve come to notice in the web realm. Brands are keen to get things going and once a site is up, it’s forgotten and outdated in almost no time at all. Make sure that your in-house web team, or your agency of choice runs regular updates and is always up to speed with new additions to your platform. That way, you won’t have a dinosaur on your hands, because we all know what happened to them…
New trends are always emerging
How boring would life (and websites) be if there weren’t any trends to keep things fresh and exciting? Your website deserves to remain current and relevant with updates that reflect the latest happenings in digital. Now, we’re not saying that you should become a slave to trends; but every now and again, you should refresh your site’s look and content. This will ensure that it delivers something worthy of your brand that’s worth revisiting. If you don’t, you’ll probably find that your traffic and stats are poor. If there’s nothing new to see and do, there’s no reason for anyone to return. Totally harsh, but totally fair.
SEO
That’s “Search Engine Optmisation”, if you’ve been living under a rock. It’s the name of the game for anyone wanting to make sure they’re found speedily on Google (and not on the 5th page either…) By keeping your web content updated fairly regularly with either images or blog posts, you could boost your page ranking organically. This makes regular site updates even more beneficial and essential to your business!
The bottom line: update or die
If you’re one of our clients (shout out to our clients!) you’ll know that whenever we create a site, we have a ritual that we like to observe. We gift each client with a little plant when their sites go live, telling them that their website is just like it. If you neglect it, it’ll be okay for a while but it’ll eventually join the afterlife. Sure, it’s a tad morbid but it’s supposed to serve as a reminder that websites are not meant to go live and be forgotten. As our most important marketing tool, we owe it to ourselves and our businesses to ensure that they’re kept up to date, both with software updates and even content ones.
If your website needs a little TLC, why not contact us? Our dynamic team of web gurus could brew a little magic to give you the online presence you’ve always dreamed of. Chat to us today, we’d love to see how we could help you.
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