If you have ever thought about whether or not it would be worthwhile to hire a social media content management specialist, you’re not alone. As social media continues to become an everyday part of life for millions of users all over the world, smart businesses are taking advantage of this platform by investing in social managers to help create a winning presence online.
Sadly, despite the increased popularity of mediums such as Facebook , Twitter and Instagram, far too many businesses underestimate the need for carefully managed social content. There is a still a prevalent attitude that social media can be done after-hours, by an intern or once a blue moon when you think of something useful to share. Without proper management or a carefully considered strategy however, you will not be able to reap the rewards that social media has to offer. Worse, you may find yourself on the wrong end of a social media horror story after mistakenly posting something harmful or irrelevant to your brand without knowing any better.
Well-managed social platforms drive audience engagement, traffic and overall brand recognition. Social platforms that are expertly managed can also enjoy a competitive edge as well, helping to cement your reputation even further.
Top Reasons to Invest in Social Media Content Management
So, why should you consider investing in social media content management? A good strategy will offer the following advantages for businesses:
Build brand recognition.
Brand recognition is essential in everything that you do. Where social is concerned, your brand is often the first introduction that audiences have to your business. As such, how you interact with your potential and current customers is crucial. A poorly managed Facebook or Twitter page will result in a less than favourable image. A well-managed page on the other hand helps to build recognition for your brand, encourage awareness for your projects and help new customers discover your business. At the same time, building a brand also allows you to create a community of happy, active followers who have the potential to become loyal customers.
Social media is also excellent from a traffic building point of view. Your Facebook, Twitter, Pinterest, YouTube and Instagram followers will often click through to the content you share from your website. By linking your blog and your social channels, you have the potential to reach a larger percentage of people. Traffic obtained from social channels is often highly targeted and relevant, particularly among fans that subscribe to more than one of your channels. Just be sure to work with a reputable social manager rather than taking chances by buying followers or setting up any risky strategies that do more harm than good!
Engagement plays a huge role in any social media strategy. Social content by nature is all about engaging people. Building relationships, earning trust, developing loyalty and providing fans with content that is meaningful, useful and interesting is the best way to foster engagement. An experienced social media management team will know exactly how to build a following in a way that is organic and authentic. Content strategies will be created according to your business’ vision and style, and queries will be handled professionally and quickly. In turn, you will soon begin to see a difference in your follower numbers, as well as your follower engagement stats.
Keen to learn more about working with a social media management expert? Contact us today and let us know how we can take your online communications strategies from zero to hero!